PPC down — real down
Ok, this economy thing must be hitting people real hard. My PPC (Pay Per Click) has be slowly creeping to the south pole. People must be seriously holding on to their purses so they are no longer shopping seriously like they used to. For the last couple of weeks has been a nightmare. On the bright side, my adsense sites are doing a little better. Maybe because I just added adsense to a popular website which up till now has been devoid of any major ad push. I am still toying with what the best choice for mini-sites will be as that is the way to go at least to weather the storm for now.
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I noticed that my Adsense account was on the upswing as well. Could be that the domains are aging well and the ads are getting more finely tuned. It is hard to tell. Are you using any tools to keep track of specifics with Adsense?
Kelly,
I use the basics Google provides. however, I make sure I do not just lump all my sites with one code. Each site has its own code so I can tell which site is paying the bills.