Why they named it Amazon.com
Long time everyone. Ever wonder what goes on behind the scenes and why a company may choose one name over another. Ever wondered why your supposedly one worder never seams to catch the attention of venture capitalist or startups? Like I promised I have resolved to post only when inspired to do so. As some of you know I went back to school. Recently my Economics term paper revolved around picking one company that begins with the initial of your last name and answering over 50 questions based on your company of choice’s full *10-K report. For me, Amazon was the obvious choice due to the fact that I do most of my shopping online and Amazon tend to get the lion share of all that shopping. Secondly, It is a pretty young company so I hoped its 10-K report will be shorter and easier to read than say Apple. inc.
Well need less to say that this assignment made me know more about Amazon than I ever imagined and that brings me to the tit-bit I wish to share. (more…)

